Course details

Course objectives

In today's context, where a digital presence has become essential for professional development, the ‘Personal Brand in Digital’ course aims to develop skills with the aim of providing participants with better career opportunities and a strategic and authentic digital presence. The creation of a personal brand, more than just a tool for highlighting a professional's profile, should reflect a real development of personal and professional skills aligned with the goals set by each participant. Therefore, this course aims to prepare students to use tools and techniques that support the creation, development and management of a consistent, ethical and genuine digital image, essential for the success of professionals in the digital age.

School

ESCE - Escola Superior de Ciências Empresariais

Study mode

b_learning

Learning objectives and skills to be developed

Understand the concept of Personal Brand and its importance in the digital context;
Carry out self-assessment to identify values, competences and establish clear and measurable career objectives;
Identify your personal value proposition with a view to developing your Personal Brand;
Select the right digital platforms to develop your Personal Brand and create content in line with it.

Career opportunities

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Course coordinator

Maria Helena Charneca dos Santos

Recognition of prior learning

Supervised face-to-face or remotely, with identity verification

Admission and entry requirements

Not applicable

The information provided does not replace consultation of the Directorate-General for Higher Education (DGES) website and/or the application page.

Qualification requirements

Level 6

Legal framework and accreditation

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